Temu, a shopping app with Chinese backing, used the Super Bowl to establish its brand with U.S. shoppers with a 30-second ad in the first quarter. The upbeat ad shows a woman shopping on her phone and imagining different low-priced outfits.
Agency Saatchi & Saatchi did the creative.
Brand: Temu
Agency: Saatchi & Saatchi
Quarter: 1
Super Bowl: LVII
Year: 2023
