Advertising News

How Martech Enhances the Customer Journey

March 08, 2017 02:00 PM

At Advertising Age's IQ: Marketing and Technology conference, Judy Shapiro, CEO-founder of EngageSimply, walked attendees through the steps of marketing automation and a customer journey.

Featured Stories

Accounts in Review

Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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Taco Bell adds Quality Meats to its creative roster

Creative Agencies

Rethink makes 18 creative hires across its North American offices

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

Brandon Doerrer

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

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Agency Brief: Saylor's AI-focused offering, Innocean USA’s new hire and more

How marketers can solve 6 common data strategy challenges

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Ad Age DEI Council

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