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Virgin Media's Usain Bolt Ad Demonstrates What 9.58 Seconds Feels Like

July 06, 2016 05:54 AM

When Usain Bolt broke the 100m world record, he did it in 9.58 seconds. In this clever ad for Virgin Media, BBH London tries to demonstrate to the viewer what 9.58 seconds feels like, using a series of 10 sequences that are exactly that length.

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