Cree, Inc : Unlike a Child

Baldwin& taps the no-nonsense style of Lance Reddick ("Fringe," "Lost," "The Wire") for the first-ever B2C advertising for light bulb company Cree, Inc. The lead commercial, "Eulogy," features Mr. Reddick and a lone bagpiper laying old lightbulbs to rest, with a monologue directed at Thomas Edison. Other spots, like the 15-second "Unlike a Child," are directed at the customer, comparing the bulb's long-lasting powers with that of a child who never leaves home.