The "Age of Despair" is the term used to describe menopause in Arabic—but Tena, the Essity-owed feminine incontinence products brand, is aiming to reframe that in its latest campaign.
The "Age of Despair" is the term used to describe menopause in Arabic—but Tena, the Essity-owed feminine incontinence products brand, is aiming to reframe that in its latest campaign.
Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.