Nike+ : Nike Fuel Missions

December 11, 2012 12:00 AM

As if Nike+ hasn't gamified working out enough, the sports giant has just released NikeFuel Missions, a new game powered by your everyday moves.

Featured Stories

Influencers & Creators

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

Gillian Follett

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Agency Brief: Martin layoffs, PetSmart’s media agency change and more

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Agency Brief: Martin layoffs, PetSmart’s media agency change and more

Winners and losers

Marketing winners and losers of the week

Adrianne Pasquarelli

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Marketing winners and losers of the week

Brand Marketing

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Latest News

McDonald’s to close beverage-focused CosMc’s concept stores and test new drinks

FTC nixes antitrust lawsuit against PepsiCo over pricing

Why business leaders need to reinforce inclusion, not simply rebrand it

Visit Detroit scores global exposure with $2.5 million Italian soccer club sponsorship

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See More in Work

Apple TV+’s ‘Fountain of Youth’ promo sees Rick Steves interrupted by the film’s stars

Heineken moved a whole Arsenal pub from London to Lisbon for the women’s Champions League final

CeraVe introduces a goat mascot, Sarah V., in its latest social campaign

Dick’s Sporting Goods’ VRST delivers a playful ode to masculinity—in rap

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