Ikea's Lyrical Catalog Spot Captures the Highs and the Lows of Modern Living

Ikea is already doing a great job of marketing its 2018 catalog around the world (for example, with its Asian campaign, in which a woman memorized the entire 328 pages.) Its main global ad, based around the tagline "make room for life," is somewhat less quirky, but it's a lyrical effort that feels modern and fresh.