New York Sports Club capitalizes on celebrity news once again, embracing the ridiculousness of the Kim Kardashian/ Kanye West union with its latest print ad, which ran in the New York Post. Much like its concerned note to North Korea's Kim Jong-Un, the gym reminds Kanye that it's important to be at his best given his new wife's marital track record. While the art was done in-house, the zinger was penned by Octopus Creative Group co-founder CJ Waldman right on the heels of the couple's nuptials.
Credits
Date
May 27, 2014
Brand
New York Sports Club
Client
New York Sports Club