7 agencies launched in 2023

The ad industry underwent a number of colossal shifts this year, from layoffs to mergers to acquisitions. While consolidation seems to be an ongoing trend, all is not lost for the independent shops. Where one agency folds into a holding company, another pops up to fill a need, whether that’s to support more diverse creatives or succeed during a time when clients are moving to more project-based work. Here are some of the notable agency startups of 2023.