Inside H&R Block's Social Media Marketing Blitz

NEW YORK (AdAge.com) -- Tax preparation giant H&R Block leaped into social media marketing in a big way this January. It's coordinated phalanx of messaging tools includes blogs, twitter, Facebook, Myspace, YouTube, Second Life avatars, widgets, rss feeds, chatrooms and websites. In this 3 Minute Ad Age report, Director of Digital Marketing Amy Worley discusses the triumphs and pitfalls the company encountered during its first large-scale social marketing initiative.