VMLY&R was new business machine as clients sought digital pivot

June 07, 2021 07:00 AM

The 2018 marriage of VML with Y&R finally paid off handsomely in 2020, with the combined agency proving itself to be a new-business juggernaut even during a global pandemic.

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Accounts in Review

Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

Rethink makes 18 creative hires across its North American offices

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Tim Nudd

Rethink makes 18 creative hires across its North American offices

Amazon

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

By:

Garett Sloane

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Media

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

By:

Brandon Doerrer

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

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