A-List & Creativity Awards

How Popeyes staked its claim on a popular Beyoncé look

June 07, 2021 07:00 AM
Popeyes_ThatLook_3x2 (Popeyes)

Back in 2003, Beyoncé admitted to Oprah Winfrey that she was a huge fan of Popeye’s, so much so that the chain gave her a lifetime free pass to anything on its menu. At the time Beyoncé also revealed she no longer indulged in the chain’s food, but more than a decade later, fans started to suspect that her passion for the restaurant still burned. In January 2020, the music star debuted the limited-edition sportswear line Ivy Park x Adidas. It featured a distinctive maroon and orange palette that some quickly noticed bore a striking resemblance to the uniforms of the Louisiana chicken purveyor.

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