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KELLOGG PLAYFUL IN 1ST PRINT ADS FOR RAISIN BRAN CRUNCH: IRREVERENT STYLE TRIES TO BRIDGE RELATIONSHIP GAP WITH AD-SAVVY YOUNG AUDIENCE

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By:
Beth Snyder
July 05, 1999 05:00 AM

Kellogg Co. gets funky with its first print advertising for Raisin Bran Crunch, breaking this month.

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