Burger King Boosts Same-Store Sales 4.5%

The promotion and sales of Burger King-branded Xbox 360 game titles 'Sneak King,' 'Pocketbike Racer' and 'Big Bumpin' helped boost the chain's same-store sales for the period.

January 30, 2007 10:51 PM

CHICAGO (AdAge.com) -- Burger King's domestic same-store sales grew 4.5% in the second quarter, and CEO John Chidsey is counting on the chain's soon-to-launch Breakfast Value Menu to continue that momentum.

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