Subscribe
Technology

YouTube targets TV advertisers with first upfront Brandcast

Brandcast is typically held during NewFront week, but is now moving to an upfront. (YouTube)
GS
By:
Garett Sloane
February 23, 2022 06:27 PM

YouTube is moving its flagship Brandcast event to an upfront advertising sales pitch this year, a sign the Google-owned video service is getting more aggressive in its attempt to land TV advertisers.

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Datacenter
All Access exclusive—How this year’s ad job losses might foreshadow a recession
Datacenter
BJ
By:
Bradley Johnson
All Access exclusive—How this year’s ad job losses might foreshadow a recession
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’

Latest News

Agency news you need to know this week
Marketers must learn how to sell to AI, not humans
Moms want safer social media—5 ways brands can deliver
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Staying current is easy with newsletters delivered straight to your inbox.

See More in Technology

Influential ad archive AdLand gets new lease on life through acquisition by Marketecture
Why podcasts are playing a bigger role in brands’ creator strategies
TikTok gets more aggressive with advertisers amid ban uncertainty
IAB PlayFronts 2025—5 takeaways for brands
Staying current is easy with newsletters delivered straight to your inbox.