With growth in the shopper-marketing space booming, McCann Worldgroup's Momentum unit has inked a deal to buy ChaseDesign, a 50-year-old shopper-design consultancy with more than 100 employees.
With growth in the shopper-marketing space booming, McCann Worldgroup's Momentum unit has inked a deal to buy ChaseDesign, a 50-year-old shopper-design consultancy with more than 100 employees.
Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.