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When Google announced it was delaying the removal of third-party cookies from its Chrome browser until the end of 2023, the sense of relief in the ad industry was palpable. But even though the pressure may be off, the importance and power of first-party data is stronger than ever. Now is not the time to let your foot off the gas. Now is the time to make the right investments for the future of your business.
The leaders in advertising and marketing technology have pinpointed unified identity as the all-encompassing solution connecting offline and online data across all touchpoints, channels and devices maintaining a single persistent view of both customers and prospects. After years and untold man hours devoted to working around inefficient third-party identifiers, unified identity promises to be a reliable source to power your CRM hygiene, data enrichment, onboarding, audience segmentation and omnichannel activation use cases.
Nicole Norder, senior product manager of Carrot Health; Henry Li, head of technology partnerships at Treasure Data; and Devon DeBlasio, director of product marketing at Neustar, join John Dioso, editor of Ad Age Studio 30, to discuss how you can maximize scale, accuracy and performance without a reliance on cookies or device IDs using unified identity.
About Neustar
Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. https://www.home.neustar
About Transunion (NYSE: TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®.A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. http://www.transunion.com
