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		<title>Advertising Age - Blog Posts</title>
		<link>http://adage.com/</link>
		<description></description>
		<language>en-us</language>
		<ttl>120</ttl>

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			<title><![CDATA[McCain Ad: Obama Just Discovered Hispanics]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=128173]]></link>
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			<pubDate><![CDATA[Thu, 03 Jul 2008 15:38 EDT]]></pubDate>
			<description><![CDATA[Marc Ambinder is dubbing it the first contrast ad of the general election. It&#039;s a 1:00 running on Spanish-language radio in...]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[Live Nation Seeks to Reassure With Shakira 360 Deal]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=128164]]></link>
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			<pubDate><![CDATA[Thu, 03 Jul 2008 12:50 EDT]]></pubDate>
			<description><![CDATA[According to The New York Post and the LA Times, Live Nation has signed a $70 million to $100 million &quot;360&quot; deal with Latin superstar Shakira. Once the deal begins, Live Nation will receive revenue from her concerts, recordings, merchandising, digital and other aspects of her career for 10 years.]]></description>
			<author><![CDATA[mike@miketunnicliffe.com]]></author>
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			<title><![CDATA[Pantene Lets Its Hair Down, Picks Unknown Singer-Songwriter for Spot]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=128161]]></link>
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			<pubDate><![CDATA[Thu, 03 Jul 2008 12:16 EDT]]></pubDate>
			<description><![CDATA[This week Procter &amp; Gamble&#039;s Pantene shampoo released two commercials created by Grey Advertising that featured original music sourced from a user-generated contest held earlier this year at the MIDEM conference in Cannes.]]></description>
			<author><![CDATA[mike@miketunnicliffe.com]]></author>
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			<title><![CDATA[Beyond the Console: How 'Guitar Hero' Is Changing Musical Tastes]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=128159]]></link>
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			<pubDate><![CDATA[Thu, 03 Jul 2008 09:54 EDT]]></pubDate>
			<description><![CDATA[Recently Ad Age&#039;s Beth Snyder Bulik decided to find out how much &quot;Guitar Hero&quot; and the aforementioned franchise have changed the ways bands get their music out to the public. In the process, she found some evidence for what many of us have suspected: Music tastes in the game are affecting the world beyond the console.]]></description>
			<author><![CDATA[cmoran@adage.com]]></author>
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			<title><![CDATA[RNC Rides to the Aid of McCain]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=128150]]></link>
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			<pubDate><![CDATA[Wed, 02 Jul 2008 18:20 EDT]]></pubDate>
			<description><![CDATA[WASHINGTON (AdAge.com) -- The Republican National Committee is sending a shot across the bow of the Obama campaign, signaling that the Democratic presidential contender&#039;s towering fund-raising advantage over Sen. John McCain won&#039;t be a guarantee of victory.]]></description>
			<author><![CDATA[iteinowitz@adage.com]]></author>
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			<title><![CDATA[Hiring the Right Clients]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=128141]]></link>
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			<pubDate><![CDATA[Wed, 02 Jul 2008 15:50 EDT]]></pubDate>
			<description><![CDATA[Stop being hired by clients and start hiring them. Stop waiting to receive an RFP or mailing hundreds of clients four to six times a year to stay &quot;top of mind.&quot; Instead, pick the folks you really want to work with, regardless of how big they are or what agency they currently work with.]]></description>
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			<title><![CDATA[Politico: Steve Schmidt on Rise at McCain HQ]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=128140]]></link>
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			<pubDate><![CDATA[Wed, 02 Jul 2008 15:44 EDT]]></pubDate>
			<description><![CDATA[According to Jonathan Martin at Politico.com, &quot;Steve Schmidt is taking over the day-to-day operation of John McCa...]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[Apparel Brands Cozy Up With Artists]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=128136]]></link>
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			<pubDate><![CDATA[Wed, 02 Jul 2008 14:26 EDT]]></pubDate>
			<description><![CDATA[Rapper Nas has announced a one-year partnership with Fila whereby the apparel company will offer financial support for his upcoming tour as well as the print and TV campaign for his new album out July 15. In return, he will wear Fila products and co-create an apparel line that draws from fashions of the late &#039;80s.]]></description>
			<author><![CDATA[mike@miketunnicliffe.com]]></author>
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			<title><![CDATA[Dark Knight Descends on Silverstone]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=128132]]></link>
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			<pubDate><![CDATA[Wed, 02 Jul 2008 12:39 EDT]]></pubDate>
			<description><![CDATA[According to Jalopnik, the Batmobile Tumbler &quot;will make an exhibition lap of Silverstone alongside the TF108 Formula One car this Th...]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[John Oates' Mustache to the Rescue]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=128122]]></link>
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			<pubDate><![CDATA[Wed, 02 Jul 2008 11:33 EDT]]></pubDate>
			<description><![CDATA[No sooner had we written about the need for artists&#039; back catalogs to be marketed in more creative ways -- via tailored ideas driven marketing and exploitation plans -- than Primary Wave Music Publishing announced &quot;J-Stache,&quot; a cartoon about John Oates&#039; mustache.]]></description>
			<author><![CDATA[mike@miketunnicliffe.com]]></author>
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			<title><![CDATA[What Would Jefferson and Franklin Think?]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=128121]]></link>
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			<pubDate><![CDATA[Wed, 02 Jul 2008 11:24 EDT]]></pubDate>
			<description><![CDATA[]]></description>
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			<title><![CDATA[Olympic Marketing Earns Gold Medal in Boring]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=128119]]></link>
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			<pubDate><![CDATA[Wed, 02 Jul 2008 10:48 EDT]]></pubDate>
			<description><![CDATA[You would think there would be at least a remote sense of anticipation about the upcoming Olympic Games. I&#039;ve had more anticipation over what I&#039;m having for lunch.]]></description>
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			<title><![CDATA[NYC Commission on Human Rights Meeting Next Monday]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=128118]]></link>
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			<pubDate><![CDATA[Wed, 02 Jul 2008 10:22 EDT]]></pubDate>
			<description><![CDATA[Is Anything Working?]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[Great Opportunity for Self-Loathing Ad People]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=128101]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=128101]]></guid>
			<pubDate><![CDATA[Tue, 01 Jul 2008 14:08 EDT]]></pubDate>
			<description><![CDATA[Get $100 for Griping About Your Job]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[Some Practical Uses for Cannes]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=128098]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/bigtent/post.php?article_id=128098]]></guid>
			<pubDate><![CDATA[Tue, 01 Jul 2008 12:57 EDT]]></pubDate>
			<description><![CDATA[Cannes is more than just a big party on the French Riviera. It&#039;s worth the time and money to send your folks to see some of the best work in the world. It&#039;s a great resource to refresh, reward, inspire and share. Spend a couple of hours going through the winners and see if you don&#039;t feel inspired to do better work. If you&#039;re not, it may be time to look for another gig.]]></description>
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			<title><![CDATA[Bud Light Presents: Dead Air]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=128096]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/smallagency/post.php?article_id=128096]]></guid>
			<pubDate><![CDATA[Tue, 01 Jul 2008 12:07 EDT]]></pubDate>
			<description><![CDATA[Anheuser-Busch&#039;s decision to scale back on radio is some pretty substantial news to the industry. The first reaction that most people will have is that of doom and gloom. In some ways, that&#039;s accurate. In other ways, it could be considered an opportunity.]]></description>
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			<title><![CDATA[How Seth MacFarlane Will Help Breathe New Life Into Old Ads]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=128092]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/digitalnext/post.php?article_id=128092]]></guid>
			<pubDate><![CDATA[Tue, 01 Jul 2008 10:18 EDT]]></pubDate>
			<description><![CDATA[News of a Google-powered Seth MacFarlane content-syndication play hit the The New York Times today. It describes how Google will turn its AdSense display ad units into mini film units that will run MacFarlane-created videos, bringing advertisers that sponsor the content along for the ride.]]></description>
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			<title><![CDATA[Obama Unleashes Second Ad]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=128087]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/campaigntrail/post.php?article_id=128087]]></guid>
			<pubDate><![CDATA[Mon, 30 Jun 2008 17:29 EDT]]></pubDate>
			<description><![CDATA[&#039;Dignity&#039;]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[Slightly Abusive Relationship With Sprint to Continue]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=128085]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=128085]]></guid>
			<pubDate><![CDATA[Mon, 30 Jun 2008 16:57 EDT]]></pubDate>
			<description><![CDATA[Just a follow-up to my 1,000-word hissy fit about the pricing for Sprint&#039;s Instinct for a longtime customer.]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[Flaccid Promises and Chicken Dinners]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=128080]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/bigtent/post.php?article_id=128080]]></guid>
			<pubDate><![CDATA[Mon, 30 Jun 2008 14:08 EDT]]></pubDate>
			<description><![CDATA[Being an advertising pied piper is a privilege, and privileges come with certain responsibilities. One responsibility is to ensure equal participation in the advertising business processes from consumers whose tax assessments support the advertising industry. But advertising agencies don&#039;t want to clear the diversity hurdle.]]></description>
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			<title><![CDATA[Marketers Join the (Gay Pride) Parade]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=128072]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/bigtent/post.php?article_id=128072]]></guid>
			<pubDate><![CDATA[Fri, 27 Jun 2008 16:03 EDT]]></pubDate>
			<description><![CDATA[&quot;Pride,&quot; as it&#039;s known in the gay community, has evolved many times and in many ways since then, and so has the role of corporate America in it.  Participating in Pride can be a great marketing tool for many companies, but only if done smartly and as part of a larger, well-integrated marketing communications program.]]></description>
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			<title><![CDATA[Barack Obama Teams Lays Out Strategy in Video]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=128067]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/campaigntrail/post.php?article_id=128067]]></guid>
			<pubDate><![CDATA[Fri, 27 Jun 2008 14:10 EDT]]></pubDate>
			<description><![CDATA[David Plouffe sent a video out to Obama supporters today not only seeking funds and motivating the troops, but explaining the strate...]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[Rolling Stone vs. Us Weekly: The Sing-Along]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=128057]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=128057]]></guid>
			<pubDate><![CDATA[Fri, 27 Jun 2008 11:54 EDT]]></pubDate>
			<description><![CDATA[Eh. It&#039;s Better Than a Circulation Contest]]></description>
			<author><![CDATA[mmcilroy@adage.com]]></author>
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			<title><![CDATA[Music Supervisors Get to Sit at the Adult Table]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=128047]]></link>
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			<pubDate><![CDATA[Thu, 26 Jun 2008 17:16 EDT]]></pubDate>
			<description><![CDATA[The advertising festival season -- in full swing for the past two months -- has seen an ever-increasing focus on music, says Josh Rabinowitz of Grey Group.]]></description>
			<author><![CDATA[mike@miketunnicliffe.com]]></author>
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			<title><![CDATA[Hershey, Please Call Your Online Media Buyer]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=128043]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=128043]]></guid>
			<pubDate><![CDATA[Thu, 26 Jun 2008 16:32 EDT]]></pubDate>
			<description><![CDATA[Your Brand Is Now Associated With Mini-Me Porn]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[Minor Chords: June 26, 2008]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=128039]]></link>
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			<pubDate><![CDATA[Thu, 26 Jun 2008 16:14 EDT]]></pubDate>
			<description><![CDATA[Former Moldy Peaches member Adam Green on selling his songs for movies and commercials: &quot;My general philosophy about it is something Serge Gainsbourg once said, which is, &#039;I&#039;m willing to be a whore so long as I get an orgasm.&#039;&quot;]]></description>
			<author><![CDATA[cmoran@adage.com]]></author>
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			<title><![CDATA[Can You Smell What the Rock Is Marketing?]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=128035]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=128035]]></guid>
			<pubDate><![CDATA[Thu, 26 Jun 2008 14:17 EDT]]></pubDate>
			<description><![CDATA[ScentWorld Expo Knows the Nose Knows]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[My Mother, Mike Hughes and Me]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=128025]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/bigtent/post.php?article_id=128025]]></guid>
			<pubDate><![CDATA[Thu, 26 Jun 2008 12:07 EDT]]></pubDate>
			<description><![CDATA[One Sunday after church, smack dab in the middle of an $8.99 all-you-can-eat buffet brunch, my mother pulled out a newspaper clipping she had placed in her purse. She unfolded the article and proceeded to give me some specific instructions with respect to the Martin Agency. I had no choice but to obey.]]></description>
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			<title><![CDATA[Rethinking the Concept of Consumer Intent]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=128050]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/digitalnext/post.php?article_id=128050]]></guid>
			<pubDate><![CDATA[Thu, 26 Jun 2008 11:57 EDT]]></pubDate>
			<description><![CDATA[There&#039;s a lot of talk about &quot;intention&quot; in recent posts. Intention is the golden center of response marketing and an obvious requirement for transaction. Online marketers are pretty good at finding intent and have worked at exploiting it since the beginning. But as we struggle to make the internet work for brand advertisers, we have to look at the challenge differently.]]></description>
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			<title><![CDATA[Has the Internet Failed as a Storytelling Medium?]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=128021]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/digitalnext/post.php?article_id=128021]]></guid>
			<pubDate><![CDATA[Thu, 26 Jun 2008 11:33 EDT]]></pubDate>
			<description><![CDATA[The internet&#039;s potential as a storytelling medium is a topic close to my heart for a variety of reasons. First and foremost, I care about it because I&#039;m running a company that attempts to use the net to tell stories. Secondly, I&#039;m having trouble filling an executive creative director position. Many of the likely candidates for this search bring with them impressive resumes from the interactive world. They are familiar with the broad array of technologies and tools that define digital production, but often have gaping holes when it comes to creating compelling narratives as opposed to beautiful websites or effective campaigns.]]></description>
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