The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
November 18th, 2013
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
September 30th, 2013
What Marketers and Agencies Need to Know
July 29th, 2013
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
October 8th, 2012
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
July 22nd, 2012
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
24 pages, Power Point slides
April 23rd, 2012
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
January 18th, 2012
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
October 17th, 2011
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
14 pages; Registration required
July 12th, 2010
Inbound phone calls convert to revenue 10x more than web leads. Yet most marketers can't tell what ads, content, and campaigns generate calls. The right call tracking software can help.
Today, simply giving a webinar isn't enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success and usually it's because companies delivering webinars make one or more of 10 common webinar mistakes. Download this white paper and deliver a stand-out event.
With email marketing, purists will say you should always do this or never do that. In reality, not much is black and white so we put together 17 email "rules" that you must break.
This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your partner marketing mix and also provides some basic questions to ask when shopping different vendors.
Understand the marketing process behind identifying your ideal customer prospect. Find out how to cope with obstacles and challenges and find effective ways to map customers to prospects.
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to help you understand the impact of real-time bidding (RTB)-powered display, measure your campaigns beyond last click data and learn more about what drives your conversions.
Marketing to the "Likeable" Mom: The Like Cycle: How Family, Brands and Technology Influence Her Social Identity
In this whitepaper, we examine how four groups of mothers - Working, Stay-At-Home, Millennial, and Generation X - connect with and react to technology, specifically with regard to the social media content they create, share and seek.