A Guide to Mobile Marketing
August 19th, 2013
Market, media, demographics and agencies
August 20th, 2012
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
28 pages, PowerPoint slides
November 28th, 2011
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
4 issues; Power Point Slides
October 2nd, 2011
How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.
28 pages, Power Point Slides
May 9th, 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
38 pages; Power Point Slides
March 14th, 2011
Inbound phone calls convert to revenue 10x more than web leads. Yet most marketers can't tell what ads, content, and campaigns generate calls. The right call tracking software can help.
Today, simply giving a webinar isn't enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success and usually it's because companies delivering webinars make one or more of 10 common webinar mistakes. Download this white paper and deliver a stand-out event.
With email marketing, purists will say you should always do this or never do that. In reality, not much is black and white so we put together 17 email "rules" that you must break.
This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your partner marketing mix and also provides some basic questions to ask when shopping different vendors.
Understand the marketing process behind identifying your ideal customer prospect. Find out how to cope with obstacles and challenges and find effective ways to map customers to prospects.
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to help you understand the impact of real-time bidding (RTB)-powered display, measure your campaigns beyond last click data and learn more about what drives your conversions.
Marketing to the "Likeable" Mom: The Like Cycle: How Family, Brands and Technology Influence Her Social Identity
In this whitepaper, we examine how four groups of mothers - Working, Stay-At-Home, Millennial, and Generation X - connect with and react to technology, specifically with regard to the social media content they create, share and seek.