OVERVIEW The Dramatic Impact of Digital Technology Surging in virtually all directions, a world of new developments in computerized communications present advertising managers with revolutionary new opportunities as well as maddening puzzles. Where is it all going?

MEDIA PLANNING & BUYING Buyers Demand More Data Evolving New Techniques for Measuring Media Online Media Monitoring Tools Advance New Methods Can Provide Better User Detail Web Traffic Ratings That Don't Jibe Why New Industry Guidelines Are Needed

CREATIVE DEVELOPMENT Is Video Really as Good as Film? Digital Commercial-Making Sparks Debate Bigger, Richer Ads Go Online Advertisers Embrace New Interactive Formats Commentary: High Technology but Low Ideas Why Agency Creatives Need to be More Involved

AD MANAGEMENT Marketing Resource Management Heats Up New Software Offers an All-in-One Approach Software for Policing Retail Licensees How Levi Strauss Revolutionized Its System Buying Ads With EDI Gets Closer Media Buying Services Integrate Electronic Data Exchange

MARKET RESEARCH 100 Trillion Bytes of Customer Data How Marketers' Database Muscle Is Growing Why the Web Works as a Market Research Tool But Recruitment and Accurate Sampling Issues Remain Tracking Consumer's Eyeball Movements System Documents What Users Actually Look at

..