News
U.K. Shoppers Outspending U.S. Online
Survey Says British Consumers Make More Purchases, and Make Them More Wisely FULL ARTICLE
Website Sees Rise in Car Owners Swapping Leases
LeaseTrader Breaks E-mail Effort to Tell Consumers About New 'Bailout' Program FULL ARTICLE
Customer Satisfaction Index Still Trending Downward
Personal Care Brands at Record High; Apparel Category Sags FULL ARTICLE
Anheuser-Busch, InBev Deal Officially Sealed
Ends Independence of One of the Most Iconic U.S. Marketing Machines Ever Built FULL ARTICLE
Beverage Ads Not Fueling Enough Word of Mouth
Study: Marketing Efforts Miss Opportunities to Spur Sales by Talking up Brand Benefits FULL ARTICLE
Top A-B Sports Marketer Tony Ponturo Retires
Announcement Comes Days After Shareholders, Regulators OK Brewer's Sale to InBev FULL ARTICLE
GM to Sell Remaining Stake in Suzuki
Will Maintain Business Ties With Fuji Industries Company After Giving Away $230M Worth of Shares FULL ARTICLE
Little Cheer in Holiday Forecast for Champagne
Bubbly Marketers Face Sales Declines as They Enter Their Biggest Season FULL ARTICLE
BK Menu Gives Casual Dining Reason to Worry
Ribs, Thicker Burgers Are Lower-Cost Alternatives to Applebee's, Others FULL ARTICLE
Rental-Car Biz Hit Hard by Credit Crunch
Companies Use Varied Marketing Approaches to Combat Lower Demand FULL ARTICLE
Death of Detroit Would Wallop Ad World
A Failed Bailout Would Pain Media, Agencies -- Some More Than Others FULL ARTICLE
Best Buy, Other Retailers Having Nightmares of a Blue Christmas
Marketers Revise Budgets, Emphasize Value Amid Low Profits, Confidence FULL ARTICLE
GM Rallies Dealers, Media and Agencies to the Cause
Beseeches Partners to Lobby Congress for Loans to Auto Industry FULL ARTICLE
Target Trails Wal-Mart as Holiday Push Begins
Third-Quarter Profits Drop 24%, Sales Down 3% Despite Stress on Value Message FULL ARTICLE
Ralcorp Basks in Consumer Cereal-Eating Boom
Sales for Category up 2% as Marketers Capitalize on Its Recession-Proof Status FULL ARTICLE
Prepaid Phones Surge in Bad Economy
Boost Broadens Target; T-Mobile, Leap, Others Dabble in Free Minutes FULL ARTICLE
The Battle of the Brands: Old Spice Vs. Axe
P&G, Unilever Claim Respective Products Are Up and Rival's Are Down FULL ARTICLE
Will London's First Luxury Mall Spur Spending?
Westfield Challenged With Drawing City-Dwellers Not Used to Shopping Centers FULL ARTICLE
Consumers Continue to Stand by Their Causes During Downturn
Survey Says People Will Still Pay More if They Support Brand's Beliefs FULL ARTICLE
ESPN Drops Planned Ad Push After Casting-Call Memo Was Leaked
Actors Sought to Play 'Slutty Girl,' 'Young Obama' in College Basketball Spot FULL ARTICLE
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