News
McCain Scores Point in PR Wars
Unveiling of VP Pick Designed to Dim Post-DNC Buzz FULL ARTICLE
Honeyshed Gets CEO, Prepares to Go Live
After Year in Beta, Branded-Content-Meets-Shopping Site to Launch With Digitas' Greifer as Head FULL ARTICLE
Seeing Double on Wendy's 99-Cent Menu
Franchisees Divided Over Decision to Add Cheeseburger, Push Other Dollar Sandwiches FULL ARTICLE
Latest Microsoft Browser Fuels Fear
IE8 Gives Web Surfers More Power to Block Ads and Cookies FULL ARTICLE
Why You Won't See Michael Phelps on the Wheaties Box
Kellogg Signs Swimmer Before Big G's Traditional Unveiling FULL ARTICLE
Gray Line Buses Crave the Spotlight
Sightseeing Company Glad to Provide Wheels for 'Rachael Ray,' Other Shows FULL ARTICLE
Germ-Killing Solution Makes a Splash in Denver
Maker of MyClyns Takes Its Viral Marketing Seriously FULL ARTICLE
Despite Rising Costs, Burger King Adds to Value Menu
Will Advertise New Items With 'Reverse Pickpocketer' Campaign FULL ARTICLE
Orange Denies Planting Fake Apple Customers Outside Polish Stores
Reports of Poor iPhone Sales Are False, Says Mobile Provider FULL ARTICLE
Lego Invites Fans to Miniman's 30th Birthday Party
Blog, T-Shirts Among Favors for Brand Loyalists FULL ARTICLE
McCain Foods Hits the Campaign Trail
Spud Peddler Cashes In on Namesake Politician's Run for Prez FULL ARTICLE
Spending Slows 6.1% Among Automakers
GM Backs Out of Oscar, Emmy Sponsorships After Examining Ad Buys FULL ARTICLE
Michael Not the Only Phelps to Score Endorsements
Mom Debbie Signs Deals With Johnson's Baby, Chico's FULL ARTICLE
Does Marketing Contribute to Obesity in African-Americans?
Study Indicates It Does, but Economic, Cultural Factors Also to Blame FULL ARTICLE
Audi Beefs Up Ad Budget
Will Use High-Profile TV to Reach Out to Consumers FULL ARTICLE
Tiger Woods Levitates His Brand Even Further
YouTube Clip for EA Sports Responds to 'Jesus Shot' Video FULL ARTICLE
P&G Takes Laundry Brands In New Directions
Dry Cleaning, Youth-Oriented Products and Tim Gunn Figure in Latest Initiatives FULL ARTICLE
More Marketers Want to Get to Know You
CRM Surges as Brands Demand Measurable Results FULL ARTICLE
Marketers Shift Focus to Value
Target, Kraft Play Up Low Prices to Appeal to Strapped Consumers FULL ARTICLE
Industry Unleashes Flood of Studies to Prove Its Worth
Harsh Times Demand (Even) More Concrete Evidence of Effectiveness FULL ARTICLE
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