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This week, Agency Brief has the exclusive on a new AI-focused offering from independent agency Saylor and Innocean USA's new chief strategy officer.
"Lilo & Stitch" wins at the box office and Abercrombie continues its renaissance—plus, why it was a bad week for Dollar General, Ford and Victoria's Secret.
Marketers are testing whether Amazon’s AI can outperform their own audience-targeting strategies.
In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.
Kalli Chapman, VP and head of paid media and brand content, talks about using AI agents to handle measurement, the ad tech landscape and which metrics matter the most.
John Hoke, a longtime top design executive at Nike, is retiring after more than three decades of shaping new products.
Softball is a "sleeping giant" in the surging world of women's pro sports, Athletes Unlimited's CEO said.
BBH USA spots are part of a larger partnership that kicks off with a VIP concert in New York on Friday.
United Talent Agency’s Shaina Zafar writes about being called toward intention, truth and impact as a Muslim and as a marketer.
Agencies need as much understanding of client pressures, needs and fears as they have for consumers.
