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Inclusion strategies need to ensure year-round impact, business alignment and measurable financial outcomes.
Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast.
These are the five metrics creatives say they care about the most in an increasingly data-driven industry.
The new program will show discounts from a range of brand partners, including Visa, TurboTax and Calm.
Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.
The deadline for 2025 40 Under 40 submissions is Thursday, July 24, at 5 p.m. EDT.
To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week.
Kent joined the insurance brand in 2021 after working at 3M.
Duolingo scrubbed all of the posts from its TikTok and Instagram channels as the brand continues to face backlash for its CEO's announcement that it's going "AI-first."
Jeep hypes the Jeep Wrangler in a cross-promotion with “Mission: Impossible–The Final Reckoning” (which hits theaters Friday).
