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McDonald’s to close beverage-focused CosMc’s concept stores and test new drinks

McDonald's opened its first CosMc's locations in 2023 to compete in the popular beverage space.

May 23, 2025 07:03 PM
Apple TV+’s ‘Fountain of Youth’ promo sees Rick Steves interrupted by the film’s stars

John Krasinski, Natalie Portman, Eiza González and Domhnall Gleeson crash the travel host’s monologue to pitch the movie, hitting the streaming service on Friday.

Last Updated
May 23, 2025 02:45 PM
Heineken moved a whole Arsenal pub from London to Lisbon for the women’s Champions League final

A pair of superstitious fans, who’ve always watched games at the The Twelve Pins, can still do so in Portugal on Saturday.

Last Updated
May 23, 2025 01:15 PM
FTC nixes antitrust lawsuit against PepsiCo over pricing

The FTC sued Pepsi on Jan. 17, with the commissioners voting along partisan lines to use a rarely invoked 1930s law called the Robinson-Patman Act.

May 23, 2025 01:13 PM
Why business leaders need to reinforce inclusion, not simply rebrand it

CEOs must play a leading role in moving beyond rhetoric to embed equity, inclusion, and opportunity into core strategy.

May 23, 2025 09:30 AM
Marketing winners and losers of the week

TikTok's hot woodchopper's brand deal, Netflix snags 'Sesame Street' and EV startup Slate draws reservation interest—plus, why it was a bad week for Target, Kroger and Nissan.

May 23, 2025 09:00 AM
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

May 23, 2025 09:00 AM
Visit Detroit scores global exposure with $2.5 million Italian soccer club sponsorship

A large Visit Detroit patch is now front and center on the jerseys worn by Italian soccer club Juventus FC, which competes in Italy’s top soccer league.

May 23, 2025 09:00 AM
Agency news you need to know this week

This week, Agency Brief has the scoop on layoffs at The Martin Agency and PetSmart’s new media agency.

Last Updated
May 23, 2025 09:00 AM
Effie Awards 2025—Leo Burnett’s blood work takes the Grand Effie, CeraVe and Change the Ref named most effective brands

Gourmet meals (and a hot dog with ketchup) promoted the Field Museum's "Bloodsuckers" exhibit.

May 23, 2025 02:30 AM
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