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Brands should blend meaningful values with joyful experiences that resonate emotionally and culturally with consumers.
Ad Age’s ranking of the most interesting recent food and beverage marketing moves.
Veo 3's ability to create audible dialogue could entice more brands to test out the tool.
See how U.S. Bank used AI throughout an entire campaign process.
Beauty creators are showcasing more products found on drugstore shelves in their social media content as economic uncertainty drives their audiences to cut back on unnecessary spending.
Elf Beauty is acquiring Hailey Bieber’s Rhode beauty brand for $1 billion.
Droga, who said he contemplated full retirement, will stay on as Accenture's vice chair.
The retail giant aims to turn its 2026 centennial parade into a yearlong brand-building effort.
WPP launches its first B2B campaign as it goes through some changes.
Ndidi Oteh is set to succeed David Droga on Sept. 1.