Latest News

How brands can offer purpose and joy in a world of crisis

Brands should blend meaningful values with joyful experiences that resonate emotionally and culturally with consumers.

May 29, 2025 09:30 AM
The top 5 food and beverage marketing ideas to know about right now

Ad Age’s ranking of the most interesting recent food and beverage marketing moves.

May 29, 2025 09:00 AM
How Google’s Veo 3 takes AI video from the silent era to sound for marketers

Veo 3's ability to create audible dialogue could entice more brands to test out the tool.

May 29, 2025 09:00 AM
How U.S. Bank used AI to test and inform its newest ads

See how U.S. Bank used AI throughout an entire campaign process.

May 29, 2025 09:00 AM
Why drugstore products are dominating influencer beauty routines—and what it means for marketers

Beauty creators are showcasing more products found on drugstore shelves in their social media content as economic uncertainty drives their audiences to cut back on unnecessary spending.

May 29, 2025 09:00 AM
Elf Beauty to acquire Hailey Bieber’s Rhode brand for $1 billion

Elf Beauty is acquiring Hailey Bieber’s Rhode beauty brand for $1 billion.

May 28, 2025 08:56 PM
David Droga on his decision to step down as CEO of Accenture Song and what’s next

Droga, who said he contemplated full retirement, will stay on as Accenture's vice chair.

May 28, 2025 08:39 PM
Macy’s seeks creative agency ahead of 100th Thanksgiving Parade

The retail giant aims to turn its 2026 centennial parade into a yearlong brand-building effort.

May 28, 2025 07:33 PM
How Mark Read is trying to strengthen WPP with media restructuring and new AI campaign

WPP launches its first B2B campaign as it goes through some changes.

May 28, 2025 04:56 PM
5 things to know about Accenture Song’s new CEO

Ndidi Oteh is set to succeed David Droga on Sept. 1.

May 28, 2025 03:46 PM
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