See O2’s talking fish, Tesco’s pineapple-on-pizza debate and a Whiskas podcast hosted by cats.

HBO promotes “Mountainhead,” a new original film written and directed by “Succession” creator Jesse Armstrong.

Creative studio forpeople updates the Coca-Cola brand for greater visibility and flavor recognition.

The rapper and avid tennis fan brings a hip-hop beat to a glam-rock classic.

Newcomers provide the curiosity, cultural insight and instinct that AI can’t replicate.

Technology changes the tools, not the creative process.

AI agents can now speak with creators for brands, handling tasks ranging from initial outreach to sending out briefs and follow-ups.

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.