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The retail giant aims to turn its 2026 centennial parade into a yearlong brand-building effort.
WPP launches its first B2B campaign as it goes through some changes.
Ndidi Oteh is set to succeed David Droga on Sept. 1.
An eye-catching spot from nice&frank embodies the joy of living with purpose and energy.
Staples’ Easy Button makes a splashy return—plus, Big Green Egg’s ode to fire-grilling and an AR app that enhances book reading.
Horizon Media opened an RFP process for tech partners for all to see in an unusual nod to transparency.
Shake Shack is rolling out its first loyalty program, betting that it can boost sales by enticing diners to visit more often.
The Droga5 founder will remain as vice chair for the broader Accenture company.
Helen Zhu, founder and chair of Creator Deck, writes about her winding path to agency life.
Prioritizing authenticity, niche creators and long-term partnerships can help gain Gen Z’s trust.
