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The Droga5 founder will remain as vice chair for the broader Accenture company.
Helen Zhu, founder and chair of Creator Deck, writes about her winding path to agency life.
Prioritizing authenticity, niche creators and long-term partnerships can help gain Gen Z’s trust.
Nonprofits must lead the effort to rebuild corporate allyship with accountability, integrity and impact.
Maesa Beauty has built brands such as Kristin Ess and Fine'ry; now it is entering intimate care with the new brand Niches & Nooks.
New Generation sees digital storefronts as a better way of communicating to AI agents shopping on behalf of consumers.
Redfin, Travelocity and Kia gained ground with boomers in the first quarter.
As the AI ad tech landscape grows more complex, here’s what media buyers need to know.
Nascar star Kyle Busch has a cameo in the new campaign, which was made in-house.
The LePub effort, which lit up TikTok, aimed to reinforce the chocolate brand’s role as an iconic travel gift.
