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MediaWorks
Edited by: Ann Marie Kerwin

Japanese Imports Fare as Well on TV as in Auto Industry

Japanese Imports Fare as Well on TV as in Auto Industry

Rash Report: 'Wipeout' Holds Its Own, but 'America's Got Talent' Propels NBC FULL ARTICLE

Cadbury North America Puts Media Account Into Review

Cadbury North America Puts Media Account Into Review

Regional Spending Estimated at $100 Million FULL ARTICLE

NBC Entertainment Gets New Marketing President

NBC Entertainment Gets New Marketing President

Former Sci-Fi Channel Exec Adam Stotsky to Handle Key Dayparts for Broadcast Network FULL ARTICLE

Fox's 'Fringe' Promos Leave Many Questions Unanswered

Fox's 'Fringe' Promos Leave Many Questions Unanswered

Campaign for Upcoming Series Teases Public With Spooky Hints FULL ARTICLE


Recent News

Babies and Toddlers Galore on Prime Time

Rash Report: 'Baby Borrowers' Gives Boost to NBC, While Dancers Lift Fox to No. 1 FULL ARTICLE

Another Strike, and TV Will Look a Lot Like Monday Night

Rash Report: Reality, Repeats and Really Low Ratings Were the Theme FULL ARTICLE

Hearst Shutters Weekly Quick & Simple

Move Comes at a Time of Expected Belt-Tightening at Publisher FULL ARTICLE

Clay Felker, Renowned Editor, Dies at 82

Built New York Magazine Into a Launching Pad for Literary Stars FULL ARTICLE

For One Night, Amateurs Wipe Out the Track Stars

The Rash Report: NBC Wins Sunday, but Its Olympics Fodder Gets Trumped in Ratings FULL ARTICLE

Mud, Sweat and Tears: 'Wipeout' Wins the Week

Rash Report: But Probably Won't Be Up for an Emmy FULL ARTICLE

See What Print Ads Worked Best

GfK Starch Finds the Top Creative From the First Quarter FULL ARTICLE

'Baby Borrowers' Delivers for NBC

Rash Report: But Fox's 'So You Think You Can Dance' Tops the Night FULL ARTICLE

Watch These Ads

ABC Makes Commercials the Price of On-Demand Content FULL ARTICLE

Cross-Platform Ads: What's Working?

ABC, ESPN, MTV Share Research on Web vs. TV Viewers FULL ARTICLE

The Media Guy

Th-Th-Th-That's All, Folks! No More Talk of Media End-Times

Yeah, the Sky Is Falling. But It's Time to Stop Mourning the Demise of the Golden Age of Easy Media Profits FULL ARTICLE

Media Guy's Pop Pick: David Shrigley Gets Real

Our Columnist's Current Media Obsession FULL ARTICLE


MediaWorks Watercooler

Even Conan O'Brien Disses the Snipes

Late Night Underground Video Reveals True Feelings About Screen Clutter FULL ARTICLE


MediaWorks Idea of the Week

'Personal Experts' Keep Britannia Cool

Online TV Effort Gets More Travelers to Take the Train FULL ARTICLE


MediaWorks Media People

Growing Out-of-Home Video Through Better Metrics

Q&A: TruMedia's CEO George Murphy FULL ARTICLE

Advocating for Making Local Buying Easier

Q&A: MindShare's Local-TV Expert Kathy Crawford FULL ARTICLE