News
Target to Put More Focus on Value
Retailer Fears Cheap-Chic Not Cheap Enough for Consumers in Down Economy FULL ARTICLE
Miller Lite Brings Back Classic Tagline
Revival of 'Great Taste, Less Filling' Echoes Sibling Coors Light's Single-Message Push FULL ARTICLE
'Junk Mail' to the Rescue in New Orleans
Valassis Database a Boon to Repopulation Efforts FULL ARTICLE
Burwick Takes On New CMO Role in Pepsi Restructuring
North America Beverages Division Formed to Streamline Operations FULL ARTICLE
GM Drops Out of Oscar, Emmy Broadcasts
Expense 'Difficult to Justify' As Company Struggles to Return to Profitability FULL ARTICLE
Kohl's, JCPenney Look to Reduce Newspaper Advertising
Retailers Aim to Do More With Online, Direct Mail and Mobile FULL ARTICLE
Former AT&T Marketer Wendy Clark Lands at Coke
Will Lead Integrated-Marketing Division FULL ARTICLE
Fatburger Expands, Thanks to Kanye West
Rapper Turned Franchisee to Open Chain's First Store in Chicago FULL ARTICLE
Macy's, Wal-Mart Hold Their Ground
Earnings Reports Bring Mixed News, but Retailers Not Cutting Marketing Budgets FULL ARTICLE
Speedo Rides Wave of Olympic Success
Almost All Swimming Golds Have Gone to Star Michael Phelps or Others in Its Suits FULL ARTICLE
Fast Feeders Move in on Another Meal: Brunch
Jack in the Box's Breakfast Bowls Get Set to Compete with Casual-Dining Chains FULL ARTICLE
Private-Equity Firm Hilco Revives Retail Casualties
Bombay Co., Sharper Image Brands to Live Again Via Licensing FULL ARTICLE
Imagining a World of Interactive Movie Theaters
3 Minute Ad Age, August 18, 2008 FULL ARTICLE
Airborne Settlement May Reach $30 Million
Marketer Agrees to Pay Up to $6.5 Million Extra in False-Advertising Suit FULL ARTICLE
Tony Rogers Returns to Wal-Mart
Leaves Idea City After Less Than a Week FULL ARTICLE
D.C. First to Adopt Public Bike Program
Clear Channel Puts 120 Bicycles on the Streets of Washington FULL ARTICLE
Conventions Will Be Site of Media Extravaganza
Cable, Newspapers, Mags Pull Out All Stops to Target Attendees FULL ARTICLE
Gap Goes Back to Advertising
Fall Campaign Signals Renewed Confidence in Brand's Merchandise FULL ARTICLE
Can an Olympic Sponsorship Really Help Your Image?
How a Brand's Standing Is Affected by Being in Beijing FULL ARTICLE
Martin Lindstrom VideoWhy Are B-to-B Ad Campaigns So Boring?
And What You Can Do to Change That FULL ARTICLE







