2011 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people (updated in December 2012).
|U.S. AD SPENDING ($ in thousands)|
|By media||2011||2010||% chg|
|FSI (freestanding inserts)||2||NA||NA|
|Cable TV networks||219,719||203,938||7.7|
|Spanish-language network TV||23,283||16,326||42.6|
|National spot radio||111,596||101,649||9.8|
|Internet (display only)||211,052||146,799||43.8|
|Media spending by megabrand||2011||2010||% chg|
|Comcast (Universal) movies||585,913||492,193||19.0|
|Comcast (NBCU) videos||49,895||58,088||-14.1|
|Universal Hotels & Resorts||40,680||39,737||2.4|
|E! Entertainment TV||17,931||20,917||-14.3|
|SALES & EARNINGS ($ in millions)|
|Comcast Corp. (Nasdaq: CMCSA)|
|Division sales||2011||2010||% chg|
|NBC Universal Cable Networks||8,496||7,679||10.6|
|NBCU Headquarters, Other and Eliminations||-352||-369||NA|
|Corporate, Other and Eliminations||-689||-683||NA|
Advertising Age's DataCenter updated Marketer Trees 2012 in November and December 2012 as an online database application detailing ad spending, brands, agency assignments and executives for the nation's 100 largest advertisers.
Collection of data on brands, agency assignments and executives was coordinated by Research Editor Catherine Wolf. Research Assistants Shawna Lent, Rahel F. Rasu, Michael Sandler and Valerie Wojs contributed to this report.
To find rankings of marketers by medium, selected market share data and other industry analysis, see the 100 Leading National Advertisers 2012 report. For more on how this list was compiled, see Methodology.
For more information on agencies, see Agency Report 2012. and Agency Family Trees 2012.
Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. Email: DataCenter@AdAge.com
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