Datacenter

How this year’s ad job losses might foreshadow a recession—visualizing prior downturns

U.S. ad employment has fallen for five consecutive months, a sustained drop that historically has coincided with recession.

May 15, 2025 09:00 AM
US ad industry employment, 2000-present

Employment figures including breakouts on ad agencies and total employment across advertising, PR and related services in a spreadsheet exclusively for Ad Age All Access subscribers.

May 07, 2025 02:00 PM
US ad employment fell in April for the fifth straight month

The U.S. ad business lost jobs in April for the fifth month in a row. The overall economy added 177,000 jobs, a solid gain amid worries about tariffs, inflation and recession.

May 02, 2025 04:30 PM
Old Spice sees major social video boost thanks to co-creation with influencers

Also: The cost of Google’s cookie drama, macroeconomic news and data in a nutshell, and more.

April 25, 2025 10:00 AM
Gen Z’s attitudes about dining out, restaurant discovery, apps and more

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals.

April 11, 2025 09:00 AM
PepsiCo—ad spending, facts and profile

Marketer profile with key facts on PepsiCo including advertising spending and an analysis of spending as a percent of net revenue over time for the snack and soda giant.

Last Updated
April 07, 2025 06:12 PM
Gen Z demands accountability amid corporate DEI rollbacks

Response to shifting DEI initiatives varies by generation, according to a new Ad Age-Harris Poll.

April 07, 2025 09:00 AM
Samsung—ad spending, facts and profile

Marketer profile with key facts on Samsung including advertising and sales promotion spending and an analysis of spending as a percent of revenue over time for the consumer electronics powerhouse.

Last Updated
April 04, 2025 09:01 PM
US ad employment dropped in March for the fourth straight month

The U.S. ad business lost jobs for the fourth month in a row. The overall economy added 228,000 jobs, a robust gain amid worries about trade wars and recession.

April 04, 2025 04:21 PM
Discover Financial Services—ad spending, facts and profile

Marketer profile with key facts on Discover including what the credit card firm spends on marketing and business development and how ad spending as a percent of revenue has changed over time.

Last Updated
April 02, 2025 08:58 PM
Staying current is easy with newsletters delivered straight to your inbox.