Datacenter
U.S. ad employment has fallen for five consecutive months, a sustained drop that historically has coincided with recession.
Employment figures including breakouts on ad agencies and total employment across advertising, PR and related services in a spreadsheet exclusively for Ad Age All Access subscribers.
The U.S. ad business lost jobs in April for the fifth month in a row. The overall economy added 177,000 jobs, a solid gain amid worries about tariffs, inflation and recession.
Also: The cost of Google’s cookie drama, macroeconomic news and data in a nutshell, and more.
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Marketer profile with key facts on PepsiCo including advertising spending and an analysis of spending as a percent of net revenue over time for the snack and soda giant.
Response to shifting DEI initiatives varies by generation, according to a new Ad Age-Harris Poll.
Marketer profile with key facts on Samsung including advertising and sales promotion spending and an analysis of spending as a percent of revenue over time for the consumer electronics powerhouse.
The U.S. ad business lost jobs for the fourth month in a row. The overall economy added 228,000 jobs, a robust gain amid worries about trade wars and recession.
Marketer profile with key facts on Discover including what the credit card firm spends on marketing and business development and how ad spending as a percent of revenue has changed over time.