What's Next! 2006 Upfront Opinions         Starting February 27 and running through July 31, Advertising Age is conducting a 12-part survey on the 2006 Upfront. The survey will also look beyond the Upfront in attempt to gauge "What's Next" in media and advertising. Panelists for this survey include media planners and buyers, executives from broadcast and cable TV, and marketing executives from client and retail side of business. »Click here to view the results.             The Adcraft Club of Detroit Centennial (PDF)         The Adcraft Club of Detroit celebrates 100 Years of Big Ideas in this centennial salute to the advertising of Detroit. Adcraft, founded in December 1905, takes a decade-by-decade look at the history and the work of the city’s vibrant advertising community. At the same time, the nation’s largest adclub looks forward to a bright future. »READ (18.5mb PDF)             Custom Publishing Report (PDF)         Spending on custom publishing is at an all-time high, hitting $35.5 billion in 2004. According to the Custom Publishing Council, that represents a 19% jump over the previous year and more than double the amount spent five years ago. This special report explores why marketers increasingly are turning to custom publishing and highlights the best in custom publishing with a look at this year’s Pearl Award winners. »READ (1.5mb PDF)             Magazines         In an age when technological advances are giving consumers the ability to opt out of advertising messages, magazines are touting their power to engage readers. In fact, readers often embrace print advertising, seeing it as an integral part of the reading experience. The 2005-06 Magazine Guide demonstrates why magazines may, in fact, be the mass medium of the next decade as publishers help advertisers engage and connect with their readers. In this Guide, publishers also highlight key opportunities for marketers to reach the audiences critical to them. »READ             Cable Guide 2005         Cable 2005 is a comprehensive guide to the best programming and advertising opportunites available through ad-supported cable. This year's digital edition showcases innovations in the cable community, the latest on 50 cable brands and connects you to updated programming grids and each channel's Web site. »READ             Discovery Channel (PDF)         The Discovery Channel celebrates its 20th anniversary of producing top rated programming, and reaching sought after audiences. With a reach of 1.2 billion consumers worldwide, Discovery Communications earns accolades among viewers and media partners alike. Advertising Age Custom Programs salutes Discovery and its many wanted brands with this special commemorative. »READ (1.2MB PDF)             BET (PDF)         After 25 years, BET (originally conceptualized as Black Entertainment Television) remains one of the the premier media destinations for young African-Americans. Building upon its 95% penetration into U.S. African-American households, BET continues to extend its reach via successful brand extensions such as BET Jazz, BET Gospel, BET Hip Hop, BET Books, BET Pictures, BET’s Black Starz!, BET.com, & BET Radio Network. Advertising Age Custom Programs is proud to present a look at the history and successes of BET over the past 25 years. »READ (1.9MB PDF)             Public Relations (PDF)         Experts agree that public relations is poised for a more prominent role in the overall marketing picture, yet opinions are divided on the current function of the discipline. Find out how senior marketers are using public relations today in this 20-page profile done in conjunction with the Council of Public Relations Firms. »READ (2.2MB PDF)             Nickelodeon (PDF)         Keeping up with the ever-changing world of kids: Nickelodeon celebrates 25 years in this 28 page profile. »READ (3.1MB PDF)                     Marketing Intelligence         The AdAge.com Marketing Intelligence Center educates you on tools, techniques and technologies for more effective marketing. Current topics include: search engine marketing and contact marketing. »START YOUR RESEARCH