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The No. 1 destination for drama, capturing more viewing to drama series and movies than any other cable or pay network.
Basic cable's No. 1 network among adults 18–49 and 25–54 in primetime and daytime.
The No. 1 basic cable network in prime delivery of key upscale demos for adults 18–49, including living in A counties, household incomes of $50K+ and $75K+, professional/managerial, and 4+ years college.
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ith its brand focus and commitment to drama, TNT has created the most engaging environment for viewers and the advertisers that want to reach them. Large audiences are drawn to TNT because drama has impact. It draws viewers in and engages them. People know what to expect from TNT and are staying longer. With its dedicated launch of drama in June 2001, TNT has become No. 1 in time spent viewing among major basic cable networks.
Dramatic Series
"Primetime in the Daytime," TNT's daytime lineup, includes hall of fame–caliber dramas "ER," "Law & Order" and "NYPD Blue." By combining these favorite dramas, TNT has become the No.1 cable network among adults 18–49 and 25–54 in daytime (9 a.m.7 p.m.). This September, the Emmy Award–winning drama "Judging Amy" will join TNT's daytime slate. Also this fall, TNT will become the exclusive off–net home for the hit drama series "Angel," which will serve as an excellent companion for the network's successful airings of the popular drama "Charmed." Both day and night, TNT is the exclusive off–net home for all past seasons of "Law & Order." "Law & Order" is the highest–rated off–net drama series among adults 18–49 and 25–54 and ranks No. 1 in its time period.
Dramatic Movies
TNT invests in original dramas with top talent and production values. Upcoming productions include "Second Nature," executive–produced by and starring Alec Baldwin, and the two–part epic "Caesar" starring Chris Noth, Christopher Walken and Jeremy Sisto. TNT's $300 million development slate also includes a contemporary turn on the beloved Neil Simon piece "The Goodbye Girl," starring Patricia Heaton and Jeff Daniels and Stephen King's "Salem's Lot" starring Rob Lowe, Andre Braugher, James Cromwell and Donald Sutherland. Also in » CONTINUED |
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development are "Word of Honor" by Nelson DeMille and "Night over Water," based on the No. 1 national bestseller by Ken Follett.
Along with Original fare, TNT remains the drama lovers' weekend destination for dramatic movies with blockbuster theatricals such as "Lord of the Rings," "John Q," "Panic Room" and "Ocean's Eleven."
Sports
TNT continues its commitment to the live drama of championship sports. In a landmark six–year deal with the NBA, TNT's exclusive NBA coverage includes 52 regular–season games and approximately 45 NBA playoff games. TNT is also proud to have exclusive coverage of the NBA All–Star Game as well as the entire NBA All–Star weekend of events. Nascar is the ultimate professional sport to pay off TNT's promise of delivering 100% dramatic entertainment. From July to November, TNT is the exclusive cable home for live Nascar Winston Cup and Busch Series racing.
Sponsorship Highlights
With strong ratings, attractive audiences and an engaging environment, TNT is sharing the benefits of drama with advertisers. In 2002, TNT and Johnson & Johnson announced a multi–year collaboration for the development and production of original films. The first "Johnson & Johnson Spotlight Presentation," "Door to Door," premiered in July 2002 and not only delivered impressive ratings but also garnered a Best Actor SAG award for star William H. Macy. In March 2003, TNT entered a marketing alliance with the Coca–Cola Co. to create eight weekend movie festivals for diet Coke. "Diet Coke Movie Fest" will be a key part of the brand's integrated marketing activities this summer at retail. These are just two custom examples that reflect TNT's ability to deliver innovation, creativity and the benefits of drama to advertisers. |
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