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By summer 2004, TV Guide Channel will have added 18 million subscribers so far this year, making it the fastest-growing network, with a total reach of nearly 80 million households.
TV Guide Channel delivers a tuned-in audience:
- 52% of TV Guide Channel viewers watch every day to find out what’s on, with as many digital subscribers watching the network as their analog counterparts1;
- 83% of viewers say TV Guide Channel makes them aware of programs they didn’t know about before1;
- 61% go to TV Guide Channel as a specific destination1;
- TV Guide Channel holds approximately 90% of its audience during commercial breaks2;
- TV Guide Channel is one of the highest cuming cable networks, with 27+ million viewers tuning into the Channel each week3;
- TV Guide Channel’s new programming drives longer length of tune4;
- 88% of viewers agree that: “Even with all the other information sources available, I still value TV Guide Channel.”1
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ith the average American watching more than four hours of television each day, TV has never been more central to our leisure time or our culture. Yet, with the proliferation of new channels and technologies, determining what to watch and when has never been more complex. As the only TV network about TV, TV Guide Channel is dedicated to the omnipresent world of TV and is the authority of what’s on, what’s new, what’s best and what’s next. Headquartered in the heart of Hollywood, TV Guide Channel takes viewers on-set, behind-the-scenes and onto the red carpet of TV’s biggest events, while offering entertainment news, celebrity interviews, and reviews, previews and recommendations about “what’s on.”
With its mix of television guidance and original programming, TV Guide Channel is uniquely positioned at the center of the sometimes overwhelming TV universe to help consumers make smart viewing choices, while providing an advertiser-friendly environment and an audience that’s tuned into TV and pop culture.
TV Guide Channel’s recently expanded original programming slate works with other on-air elements, including the on-screen program listings information, to provide guidance, entertainment and advertiser messaging. New, high-impact advertising opportunities include: event marketing and merchandising for the network’s monthly specials; in-show integration; branded vignettes; tagged tune-in spots; cross-platform marketing opportunities; category-exclusive sponsorships; and local ad customization.
The Olympics
This summer, TV Guide Channel is partnering with NBC Olympics in an unprecedented alliance that positions the channel as the official viewing destination for the 2004 Summer Olympics in Athens and underscores TV Guide Channel’s unique ability to connect advertisers with today’s viewers. The partnership combines TV Guide’s television guidance expertise, reach and technology with NBC’s Olympic coverage in an effort to help viewers sort through the most in-depth Olympic TV coverage in history, in an entertaining and engaging way.
TV Guide Channel original specials will feature different aspects of the sporting events they will see during NBC’s coverage of the games. The “What’s On” signature show will incorporate tune-in information for all Olympic coverage, including information on specific events airing in the upcoming hour. The Channel will also feature a dedicated Olympic Games area in its on-screen program listings, providing viewers with a quick, at-a-glance guide to which events are airing where…and when.
Throughout its coverage of the Olympics, NBC will direct viewers to tune into TV Guide Channel for up-to-the-minute Olympic viewing information.
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New Signature Series
TV Guide Channel’s new original programming includes daily, weekly and bi-monthly shows originating from new studios on Hollywood Boulevard. Channel correspondents conduct more than 3,000 celebrity interviews a year, visit more than 200 sets, and cover TV’s biggest events, from the Super Bowl to the Academy Awards to the Miss USA pageant.
“What’s On,”—TV’s only nightly guide to each hour of primetime—features TV Guide Channel correspondents and TV Guide magazine editors who lend their expertise, giving viewers reviews, previews and recommendations for what’s worth watching on TV each night.
“What’s On” segments include:
What’s Next: Updated for each hour of primetime, this cornerstone segment of “What’s On” points viewers to programs worth watching in the next hour;
News & Views: Gives viewers the latest news from the world of entertainment, including ratings news and reality TV updates and highlights;
Family Do’s and Don’ts: Offers recommendations on what families should—and shouldn’t—watch;
60 Second Life Story: Celebrities tell their own life story in one minute or less;
TV Talk: TV’s hottest stars dish about (what else?) television—what they like, what they hate, their childhood favorites, guilty pleasures;
TV Guide Close Up gets personal with the people behind each week’s biggest stories in TV, movies and music.
Original Specials
TV Guide Channel’s original specials cover TV’s biggest events, from music to sports to film premieres to award shows. Recent specials have included: “American Idol: Where are they Now?” and “American Idol: Finalists and Favorites,” both hosted by TV Guide Channel correspondent and former “Idol” contestant Kimberly Caldwell; “TV Guide Cover Story: Friends and Frasier”; as well as the Grammys and the Academy Awards. Upcoming specials will feature previews of the summer TV and movie seasons.
As the only network dedicated to all things television, only TV Guide Channel can bring Hollywood and Madison Avenue together through customized advertising opportunities that offer more value for ad dollars and reach today’s viewers in innovative and creative ways. With remarkable distribution gains, compelling new programming, and new, integrated marketing and program partnerships, there’s never been a better time for TV Guide Channel.
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