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• Court TV: The Investigation Channel, coming off its banner year in 2003 with an unprecedented fifth consecutive year of ratings growth, launches its 2004 upfront season having achieved a .4 A18-49 rating, up 33% from a year ago.
• Court TV's 20 minute A18-49 Length of Tune (No. 2 in cable) indicates that viewers are involved in our programming and are staying tuned longer.
• Court TV's 95% A18-49 Average Audience Retention through commercial breaks (No. 1 in cable) increases the likelihood of exposure to an advertising message.
• When your commercial spot runs on Court TV, it's more likely to be seen and remembered than on any other cable network. Now that's great ROI: Return on Investigation!

 
F
ueled by an unprecedented fifth consecutive year of record-breaking ratings and an impressive slate of programming firsts, Court TV: The Investigation Channel is entering an exciting new phase in its evolution, insuring viewers and advertisers that we will provide a strong Return On Investigation.

Court TV: The Investigation Channel's ongoing efforts to attract the younger demographic have paid off as original series have proved to be powerhouse performers. Chairman and CEO Henry Schleiff put it this way, "Our new programming builds organically off a proven model of fascinating and riveting storytelling. While our first generation of breakout hits continues to attract loyal viewers and new advertisers, I am equally proud of our newest shows. Innovative, engaging and surprising, they will captivate viewers, as well as provide a valuable home for advertising."

Signature Series
The all-original primetime schedule continues to be a ratings bonanza with hits like "Forensic Files," "I, Detective," "Body of Evidence" and "Psychic Detectives." All of these deliver engaging stories filled with healthy amounts of suspense—a format proven to keep viewers tuned in to find out not only whodunit, but howdunit.

Our 10 p.m. innovative forensics block is "The Investigators," one hour of original award-winning (and audience-winning) documentaries and specials that take a magnifying glass to the most fascinating people pursuing justice and their riveting stories of protecting the public.

New Series in the "Investigation Zone"
Court TV: The Investigation Channel has a programming block filled with shows that expand the limits of the investigation genre.

The original and innovative 8-9 p.m. block is known as the "Investigation Zone." Coming to the "I-Zone" in 2004-05: "The Chase" (contestants participate in a high stakes race against the clock in this action-packed show where wits count as much as a wealth of high-tech gadgetry), "House of Clues" (real-life amateur sleuthing and snooping yields amazing results); and "Extreme Evidence" (experts take forensic science beyond crime to solve the riddles of spectacular events both natural and man-made). Added to the mix are a slew of new episodes of "Masterminds" (an in-depth look at the people behind the most infamous heists ever attempted), and "Impossible Heists" (the show where real people compete to re-create these astounding capers).

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Original Films & Specials
The big news is a commitment to original movies, where the engaging stories the movies tell are as big as the stars telling them. The upcoming 2005 movie stars Jane Seymour in a powerful drama based on a true story: "A Jury of Her Peers: The Christy Adair Story."

Diverse specials add to Court TV: The Investigation Channel's slate. Some of the offerings include: "The Smoking Gun" (brings to life the popular Web site, revealing the foibles and secrets of celebrities and all the juicy evidence to back it up); "Russell Simmons Presents: Hip Hop Justice" (a special enlisting some of the major players of the hip-hop scene to separate fact from fiction in rap music lore); and "Safety Challenge" (as part of the popular "Keep America Safe" franchise, these programs improve personal and family safety).

Marketing & Promotions
Court TV: The Investigation Channel has created many unique and powerful 360-degree marketing opportunities including: "The Saturday Night Solution" (offering a variety of sponsorship opportunities as hosts Kristen Eykel and Dave Holmes present fully customizable product placement and :30 spotlight-on-brand segments), and "Forensics Challenge" (fully integrated on-air, online and off-channel marketing opportunity uses on-air sponsorship of a popular forensics program and in-movie theater promotion to steer viewers online to play a game, solve a caper and win prizes).

Court TV: The Investigation Channel is enjoying unstoppable momentum and growth in young adult demos fueled by riveting, innovative programming in the investigation genre. This, combined with a keen sense of how to best create and provide ground-breaking marketing solutions, make Court TV: The Investigation Channel quite possibly the most effective and valuable advertising environment in basic cable.

For more information check out courttvmediakit.com