How This Man Made Dos Equis a Most Interesting Marketing Story

March 05, 2012 05:12 PM

It's an unusually warm January day in Los Angeles, and Jonathan Goldsmith looks pretty uncomfortable in a turtleneck, wool sweater, thick black pants and ski boots.

Featured Stories

Influencers & Creators

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

By:

Gillian Follett

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Agency Brief

Agency Brief: Martin layoffs, PetSmart’s media agency change and more

Marketing winners and losers of the week

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

By:

E.J. Schultz

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

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