Creative Exodus in Adland: It's Just Not 'Fun' Anymore
NEW YORK (AdAge.com) -- "You're nobody's bitch." That might as well be the ad business' motto in 2010. Since the beginning of the year, a veritable Cannes jury worth of senior creative talent has shrugged off the leashes of big agency networks for their own start-ups or for creative pursuits outside the ad industry. Longtime agency watchers will say this kind of creative churn has always been part of agency life, but to dismiss the trend as part of some cycle is ignoring some key questions that agencies need to answer.