You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract PENTHOUSE TO EXPAND INTO TV, WIRELESS PLATFORMS Raises $48 Million to to Challenge Playboy in Softcore Porn Business By Nat Ives, Published on September 14, 2005 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.